- Websites -

Adventure Heart Peru

The Issue:

They needed a brand refresh. Their previous website felt unfinished and they were having issues with images and text displaying properly. They had lost access to their website backend. Parts of their English-facing site were in Spanish.

The Solution:

I created a proposal and went through several logo iterations with them before settling on their final branding.

For their website, I:

• Made sure visuals were consistent and followed the identity I had built for them

• Cleaned up their copy so that phrases were clear for English speakers (their main traveling audience); this was the bulk of the work

• Added custom code for dropdowns so that the vast amount of information was easy to navigate and not as overwhelming for users