Graphic Design
Your brand is what the world thinks of you.
It is how the public interprets what you say about yourself.
You can work to shape that opinion by developing a unique identity - logo, company voice, social media presence, website, printed materials - and crafting the experience that people have when interacting with you.
I have been helping build brands for companies, nonprofits, and individuals since 2015. If you need a brand refresh (or creation from scratch), packaging, email campaign, or general graphic design, I can help you make it awesome.
Logos
Reviews
Website Design
North Carolina Food Council (NCLFC)
Agency: Loop Creative
The Issue:
The old site had some formatting issues, some broken links, and a color palette that was harsher than what the Council wanted. They wanted to showcase their affiliates, partners, and members more accessibly.
The Solution:
The Loop Creative team and I created a color palette and chose typefaces that were friendlier and more engaging. We audited the old site and came up with a new navigation scheme that was better for user interaction. The new site features some custom code for a full-bleed interactive slideshow, anchor links (to jump to different points on a page), and dropdowns so that the sheer amount of information isn’t overwhelming. I made a style guide and held some training sessions with the NCLFC team so they could keep the site up to date.
“This process was so exciting and fun! You made it so easy for us and we are so happy with the final product. I wanted to especially thank Abra for putting so much work into this and for taking the extra time to help me learn some design skills (which I will definitely carry with me beyond this position).”
- Sienna Z., NCLFC
“We have very much enjoyed working with you and Abra and Loop Creative. It has been such a positive experience and we are very happy with the final product. We will be sure to recommend you to our friends and colleagues!”
- Angel C., NCLFC
“We have really enjoyed working with each of you and appreciate all that you've done to make our site more engaging, accessible, and vibrant. We're super excited to continue using this website and thank y'all for your incredible work and creativity.”
- Joyce Y., NCLFC
AGAPE of NC
Agency: Loop Creative
The Issue:
Agape needed a brand refresh that helped them reach foster families, parents in pursuit of adoption, and financial partners. They wanted a logo that was easier to recognize and a brand identity that was truer to their mission and organization. They wanted a happier and more consistent social media presence and newsletter format.
The Solution:
